Royal Messenger to the Kingdom

Yep! That’s right, I said it… most people like blatant IN YOUR FACE Advertising!

If this has you screaming, “WHAT!?” and thinking I’ve finally gone off the deep end, please allow me to explain.

In celebration of having exceeded 20,000 RoyalSurf members on March 20th, we decided to have a little celebration. We announced and proclaimed that for 20 days straight we would give away $20 and more, in exchange for just a small amount of surfing.

One winner of $20 every day and 19 winners of $1 and a certain amount of credits, just surfing the target for the day. That’s 39 winners a day… 780 winners in 20 days. Which doesn’t even include the 52 winners we have each week…

* 7 winners who receive 1,000 credits for having surfed just 50 sites
* 25 Joust tournament winners who receive credit awards averaging from 300 - 3000 credits
* 20 Joust tournament non-winner who receive credit awards averaging 250 credits just for participating

So what’s the point of all of this and how does this lead to the conclusion that most people like blatant IN YOUR FACE Advertising?

Well, despite having mentioned this multiple times in previous emails and private messages to the RoyalSurf membership, and having posted it here…

And, despite routinely giving away tons of valuable prizes week after week…

And, despite giving away Real Cash Money…

What do you think happened when we stopped being consistent with our messages (advertising) to remind our members and tell them about our promotions?

Have you ever heard the expression, “Out of sight, out of mind?”  Well, nowhere is it more true than in advertising no matter what the medium and no matter what the company. 

Do you think that there’s anyone on the planet that hasn’t at least heard of McDonalds or Coke?  Not likely, yet they consistently and continually advertise.  Why do you think that they do this?

Well, if you haven’t guessed, despite giving away money each week and tons of valuable prizes, our surfing actually went down. 

Do you see any parallels between your own advertising practices and what I’ve described?

What can you learn from this about not only communicating to those members or customers you are trying to get but those you already have?

Now, I’ll admit that blatant IN YOUR FACE advertising, in most cases, probably really is not the best way to come across.  That was just my way of grabbing your attention.  The real point is that you do have to be consistent with your message, but in truth most of us respond better to subtle advertising that offers us a solution to a problem… often a problem we didn’t even a first realize we had.

I’d love to hear your comments.

Michael Kelly, a.k.a., The King
RoyalSurf.com