Viral Email Marketing Techniques
August 11, 2009admin No Comments »
We all receive those forwarded emails that contain a joke or two in them. Most of them urge us to pass it on to “10 people within the next 10 minutes” in order to win a surprise gift. However, to our disappointment, we are never the lucky ones to win anything through the process!
Email Marketing
But the bottom line is that if you notice how many people actually do forward such emails to their friends then you will be surprised. Ever wondered how it would be like to use this phenomenon as part of your marketing strategy for our business online. If you can manage to encourage people to pass on one newsletter or an ebook that you have created for your business to five of the original recipients’ friends, and each of those five friends send it to their five friends, then you do the math regarding the volume of coverage that your business will receive through such viral marketing strategy.
Most people don’t look closely into this form of marketing because either they think that the recipients of such emails don’t think too highly of such a tactic, or they think it is a complicated process that has a long shot of being successful. Neither of that is true. Viral marketing via emails is probably the most effective and inexpensive method of marketing for your business.
What you need to concentrate on is the content of such email. You should not fill it with sales pitches for your business only. This will make the email look selfish and a product of self interest. Your potential customers should feel that they too gain from reading the email. After all they are investing their time to read your email. Therefore, include valuable information about your product or business in the email. Create compelling ad campaigns on them and convince them to place a purchase order then and there. You can also send them newsletters containing articles that can be posted by them on their website. In exchange for allowing them to do so you demand that they include a link to your website.
Each time someone visits the websites of these people, they will come across your link which will result in higher traffic to your website in turn. If you want to taste success through viral email marketing then you need to be sure of what you want to gain out of it in the first place. Every marketing strategy has its particular goal that it seeks to achieve. If you wish to build an email list through these emails then make sure you ask your readers to put in their email address and send it back to you as a reply to the email.
Or you can ask them to click on a link that will redirect them to our website where they can leave their contact information. If you want to increase traffic to your website allow them to post articles that you send them via your newsletter so that they post your link on their website. If you want higher sales, ask them to pass the email on to a certain number of individuals. This will create a chain reaction (viral marketing) that will increase the potential base of your customers.
Learn more about viral email marketing and other internet marketing by visiting: http://royalsurf.com and bookmarking the site to share with friends!
To your success,
Michael Kelly
http://royalsurf.com
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